Scaling D2C Fashion Brand to 4.8x Blended ROAS
The Challenge & Bottleneck
A high-growth direct-to-consumer apparel brand hit a scaling wall at ₹15L monthly ad spend. Customer acquisition costs were rising by 35% month-on-month due to ad creative fatigue and broad Meta targeting overlap.
The Paxdor Solution
We restructured the campaign architecture into a three-tiered consolidation model: broad Advantage+ with dynamic creative testing (DCT), dedicated high-intent Google Search campaigns for non-branded intent, and retention-focused WhatsApp re-engagement flows.